BURGHLEY HORSE TRIALS 2007

Happy Horse displays its range of Hay Steamers at one of the most prestigious equine events of the year. With record attendance at the event and good weather the show was a hit with record orders for the Hay Steamer, recognised as the most efficient way for preparing hay for horses. This poor summer for hay and the increased hay prices more and more people are changing over from soaking to steaming.

BETA International 2007 rewards innovation

Exciting new products in saddlery, feed, clothing, safety and horsecare were recognised by the 2007 BETA International Innovation Awards, presented during the world's foremost equestrian trade exhibition at the NEC, Birmingham, on 18-20 February.

The awards were judged by Paul Wahl, editor of the American equestrian trade journal Tack 'n' Togs, and Clare MacLeod, a leading independent nutritionist.

A record number of exhibitors entered products in six categories - Saddlery & Tack, Rider Clothing, Feed & Supplements, Horsecare Products & Equipment, Safety & Security and Other. All products put forward for awards were new onto the market within the last 12 months, with many being launched at BETA International.

Influential retailers and wholesalers visit BETA International specifically to seek out new lines and the latest in equestrian innovation, making these among the most sought-after awards in the industry.

"Many congratulations to all BETA International Innovation Award winners," said Claire Thomas, commercial manager of BETA International organiser EMC.

"A great deal of energy and effort goes into creating new products that will work for horse owners and riders while being potentially profitable for the trade, and we are pleased to offer them the ultimate showcase here at BETA International."

Many of the approximately 380 exhibitors from 22 different countries displayed new products during BETA International. Entries for the 2007 BETA International Innovation Awards were identified by cards on relevant stands.

BETA International is organised by EMC Ltd, a wholly owned subsidiary of the British Equestrian Trade Association (BETA) Group.

BETA INTERNATIONAL 2007 INNOVATION AWARD RESULTS

FEED & SUPPLEMENTS
Winner - Hay Steamer from Arthur Carter Urad
Judges' comment: "A nutritionally sound alternative to the essential practice of dampening or soaking hay. A well finished and thought out product with highly practical application."